{"id":26,"date":"2025-11-09T23:18:32","date_gmt":"2025-11-09T23:18:32","guid":{"rendered":"https:\/\/hestenns.com\/mira\/?p=26"},"modified":"2026-03-22T08:20:34","modified_gmt":"2026-03-22T08:20:34","slug":"portfolio-post","status":"publish","type":"post","link":"https:\/\/hestenns.com\/mira\/2025\/11\/09\/portfolio-post\/","title":{"rendered":"Portfolio post"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26\" class=\"elementor elementor-26\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db99f19 e-flex e-con-boxed e-con e-parent\" data-id=\"db99f19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ea0251 e-con-full e-flex e-con e-child\" data-id=\"4ea0251\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cdf6d3 e-con-full e-flex e-con e-child\" data-id=\"0cdf6d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d11b292 elementor-widget elementor-widget-heading\" data-id=\"d11b292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand positioning<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3b88c3 e-con-full e-flex e-con e-child\" data-id=\"c3b88c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e86c45f e-con-full e-flex e-con e-child\" data-id=\"e86c45f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e85d9 elementor-widget elementor-widget-heading\" data-id=\"e2e85d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Date<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bdf9f elementor-widget elementor-widget-text-editor\" data-id=\"f5bdf9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">24 october 2025<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7070b4 e-con-full e-flex e-con e-child\" data-id=\"b7070b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f240016 elementor-widget elementor-widget-heading\" data-id=\"f240016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Description<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccaa711 elementor-widget elementor-widget-text-editor\" data-id=\"ccaa711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"246\" data-end=\"496\">This project focused on redefining the brand\u2019s core message and positioning to create a stronger, more coherent foundation. The goal was to bring clarity, purpose, and direction to the way the brand presents itself and communicates with its audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d266be7 e-flex e-con-boxed e-con e-parent\" data-id=\"d266be7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1623b43 e-con-full e-flex e-con e-child\" data-id=\"1623b43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-41067d5 e-con-full e-flex e-con e-child\" data-id=\"41067d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c55c69a e-con-full e-flex e-con e-child\" data-id=\"c55c69a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2e05aa e-con-full e-flex e-con e-child\" data-id=\"d2e05aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-231ee26 e-con-full e-flex e-con e-child\" data-id=\"231ee26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-def9465 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"def9465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79b921 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f79b921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00a8d9 elementor-widget elementor-widget-text-editor\" data-id=\"e00a8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"529\" data-end=\"779\">The brand lacked a clear identity and struggled to articulate its value in a way that felt aligned and compelling. Messaging was inconsistent, the audience was not clearly defined, and the overall perception didn\u2019t reflect the brand\u2019s true potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cc1dda e-con-full e-flex e-con e-child\" data-id=\"8cc1dda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e7e2fc e-con-full e-flex e-con e-child\" data-id=\"8e7e2fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7caa9e4 e-con-full e-flex e-con e-child\" data-id=\"7caa9e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d1cefb6 e-con-full e-flex e-con e-child\" data-id=\"d1cefb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43efad7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"43efad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Outcome<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd1ac50 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bd1ac50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c655e elementor-widget elementor-widget-text-editor\" data-id=\"f6c655e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"529\" data-end=\"779\">Through strategic refinement, we built a positioning framework that strengthened the brand\u2019s voice, clarified its audience, and created messaging that feels authentic and impactful. The result is a more aligned brand with a clear narrative and a confident market presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96f874a e-con-full e-flex e-con e-child\" data-id=\"96f874a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-89a4fcc e-con-full e-flex e-con e-child\" data-id=\"89a4fcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-db66ae5 e-con-full e-flex e-con e-child\" data-id=\"db66ae5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-639e8a6 e-con-full e-flex e-con e-child\" data-id=\"639e8a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4e3621e e-con-full e-flex e-con e-child\" data-id=\"4e3621e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8194c35 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8194c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16332bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16332bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-617f59e elementor-widget elementor-widget-text-editor\" data-id=\"617f59e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"529\" data-end=\"779\">To rebuild the brand\u2019s foundation, I started by clarifying its mission, values, and audience. Through in-depth research and guided strategy sessions, we explored what truly differentiates the brand and how it should be perceived. This process allowed us to translate insights into a clear positioning statement and a cohesive messaging direction that aligns with the brand\u2019s long-term vision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e174793 e-grid elementor-hidden-tablet elementor-hidden-mobile e-con-boxed e-con e-parent\" data-id=\"e174793\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47b3582 e-con-full e-flex e-con e-child\" data-id=\"47b3582\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ad23fb e-con-full e-flex e-con e-child\" data-id=\"7ad23fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8449937 e-con-full e-flex e-con e-child\" data-id=\"8449937\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dcf697 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-widescreen e-flex e-con e-parent\" data-id=\"3dcf697\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ae918 elementor-pagination-position-inside elementor-widget-mobile__width-inherit elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"f8ae918\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hestenns.com\/mira\/wp-content\/uploads\/sites\/6\/2025\/11\/Adobe-Express-file-5-1.jpg\" alt=\"Adobe-Express-file-5.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hestenns.com\/mira\/wp-content\/uploads\/sites\/6\/2025\/11\/Adobe-Express-file-15.jpg\" alt=\"Adobe-Express-file-15.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hestenns.com\/mira\/wp-content\/uploads\/sites\/6\/2025\/11\/33662.jpg\" alt=\"33662\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand positioning Date 24 october 2025 Description This project focused on redefining the brand\u2019s core message and positioning to create a stronger, more coherent foundation. The goal was to bring clarity, purpose, and direction to the way the brand presents itself and communicates with its audience. The Challenge The brand lacked a clear identity and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26","post","type-post","status-publish","format-standard","hentry","category-all"],"_links":{"self":[{"href":"https:\/\/hestenns.com\/mira\/wp-json\/wp\/v2\/posts\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hestenns.com\/mira\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hestenns.com\/mira\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hestenns.com\/mira\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hestenns.com\/mira\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":100,"href":"https:\/\/hestenns.com\/mira\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":2703,"href":"https:\/\/hestenns.com\/mira\/wp-json\/wp\/v2\/posts\/26\/revisions\/2703"}],"wp:attachment":[{"href":"https:\/\/hestenns.com\/mira\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hestenns.com\/mira\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hestenns.com\/mira\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}