MIRA
Brand positioning
Date
24 october 2025
Description
This project focused on redefining the brand’s core message and positioning to create a stronger, more coherent foundation. The goal was to bring clarity, purpose, and direction to the way the brand presents itself and communicates with its audience.
The Challenge
The brand lacked a clear identity and struggled to articulate its value in a way that felt aligned and compelling. Messaging was inconsistent, the audience was not clearly defined, and the overall perception didn’t reflect the brand’s true potential.
The Outcome
Through strategic refinement, we built a positioning framework that strengthened the brand’s voice, clarified its audience, and created messaging that feels authentic and impactful. The result is a more aligned brand with a clear narrative and a confident market presence.
The Approach
To rebuild the brand’s foundation, I started by clarifying its mission, values, and audience. Through in-depth research and guided strategy sessions, we explored what truly differentiates the brand and how it should be perceived. This process allowed us to translate insights into a clear positioning statement and a cohesive messaging direction that aligns with the brand’s long-term vision.
