{"id":12,"date":"2026-02-03T22:38:37","date_gmt":"2026-02-03T22:38:37","guid":{"rendered":"https:\/\/hestenns.com\/emily\/?page_id=12"},"modified":"2026-03-29T22:27:27","modified_gmt":"2026-03-29T22:27:27","slug":"about","status":"publish","type":"page","link":"https:\/\/hestenns.com\/emily\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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I\u2019M EMILY, A BUSINESS COACH & CREATIVE MENTOR<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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You\u2019ve come to the right place \u2014 and I\u2019m truly glad you\u2019re here.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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My life probably looks a lot like yours. Balancing ambition with creativity, structure with freedom, big ideas with everyday responsibilities. I know what it feels like to want growth \u2014 but not at the cost of alignment.<\/p>

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Over the years, I\u2019ve learned that building a brand isn\u2019t just about strategy. It\u2019s about clarity, intention, and creating systems that support the life you actually want to live. I believe in thoughtful progress, sustainable success, and businesses that reflect the person behind them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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MY APPROACH<\/h2>\t\t\t\t<\/div>\n\t\t
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YOUR SUCCESS STARTS HERE<\/h4>\t\t\t\t<\/div>\n\t\t
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My approach begins with intention and curiosity. Before creating anything visual, I take the time to understand who you are, what you value, and how you want your brand to feel. Design only becomes meaningful when it reflects a true story, so I start by exploring yours.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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From there, I translate these insights into early concepts, shaping ideas that feel aligned and deliberate. I focus on nuance\u2014the tone of your message, the balance between simplicity and character, and the subtle details that give your visual presence its personality.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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+42<\/h1>

Happy clients<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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100%<\/h1>

Clients satisfaction<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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+56<\/h1>

Successful projects<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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+7<\/h1>

Years of experience<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Working with Emily completely changed the way I see my business.\nI went from feeling scattered and uncertain to having a clear direction and renewed confidence in my work.\nEvery session felt supportive, intentional, and truly personalized.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Jane Carter<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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HOW I GOT THERE<\/h1>\t\t\t\t<\/div>\n\t\t
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The Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The brand lacked a clear identity and struggled to articulate its value in a way that felt aligned and compelling. Messaging was inconsistent, the audience was not clearly defined, and the overall perception didn\u2019t reflect the brand\u2019s true potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Outcome<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Through strategic refinement, we built a positioning framework that strengthened the brand\u2019s voice, clarified its audience, and created messaging that feels authentic and impactful. The result is a more aligned brand with a clear narrative and a confident market presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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To rebuild the brand\u2019s foundation, I started by clarifying its mission, values, and audience. Through in-depth research and guided strategy sessions, we explored what truly differentiates the brand and how it should be perceived. This process allowed us to translate insights into a clear positioning statement and a cohesive messaging direction that aligns with the brand\u2019s long-term vision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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WORK WITH ME<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Ready to Step Into
Your Next Level?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tYES! I'M READY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

I\u2019M EMILY, A BUSINESS COACH & CREATIVE MENTOR You\u2019ve come to the right place \u2014 and I\u2019m truly glad you\u2019re here. My life probably looks a lot like yours. Balancing ambition with creativity, structure with freedom, big ideas with everyday responsibilities. I know what it feels like to want growth \u2014 but not at the…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hestenns.com\/emily\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hestenns.com\/emily\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hestenns.com\/emily\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hestenns.com\/emily\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hestenns.com\/emily\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":3,"href":"https:\/\/hestenns.com\/emily\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":1815,"href":"https:\/\/hestenns.com\/emily\/wp-json\/wp\/v2\/pages\/12\/revisions\/1815"}],"wp:attachment":[{"href":"https:\/\/hestenns.com\/emily\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}